Caterina BassanoWhat is RansomCloud and how to stay protectedRansomCloud is a type of ransomware attack that invades the cloud to retrieve data and encrypt it, demanding a ransom from the business or…4 min read·Feb 24, 2021----
Caterina BassanoMastering the online human touch in the financial sectorHow can an online web journey retain an element of human interaction?4 min read·Dec 2, 2019----
Caterina BassanoinHackerNoon.com3 Ways for SaaS Companies to Reduce Churn with Live ChatKeeping churn rate to a minimum is a priority for all businesses in order to achieve and sustain growth. Here’s how a live chat platform…4 min read·May 19, 2019----
Caterina BassanoinHackerNoon.comHow to Use Live Chat to Capture More LeadsNo matter how well business is going — a steady and growing influx of leads is essential to generate more sales and scale your business.3 min read·Mar 29, 2019----
Caterina BassanoinThe Startup4 Things I’ve learned in a decade growing my marketing careerSometimes Facebook does that thing where it shows you posts from the past, making you realise how quickly time flies (or worse, how old…6 min read·Mar 27, 2019----
Caterina BassanoinThe StartupWhy you need to fit live chat into your 2019 sales strategyFor the past few years messaging has been on a meteoric rise, and there’s nothing telling us this trend is likely to stop. In fact…4 min read·Jan 25, 2019----
Caterina BassanoinMarketing And Growth HackingTop tips to optimise your messaging over the festive periodWith December just around the corner, it’s the right time for businesses to kickstart the festive marketing efforts.5 min read·Nov 23, 2018----
Caterina BassanoinHackerNoon.comHow to Find the Balance Between Automation and Human SupportAI and automation keep infiltrating business areas, and customer service is no exception. But can you really afford to lose the human…5 min read·Nov 17, 2018--2--2
Caterina BassanoinHackerNoon.comResponding to leads: Are you moving fast enoughA new lead comes in — the clock’s ticking. How much time do you have to respond before your lead falls off the radar?4 min read·Oct 20, 2018----
Caterina BassanoinMarketing And Growth HackingConversational Commerce: It’s time to chatConversational commerce presents a massive opportunity for the future of marketing and sales. Learn all about it and how you can get…3 min read·Sep 26, 2018----
